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1.
Discount Price:
$17.95
Price fluctuation possible.
Get Your Innovations to Market--and Keep Them There (HBR Article Collection)
Author name:
Mark Leslie
,
Charles A. Holloway
,
Bhaskar Chakravorti
,
John T. Gourville
October 25, 2008
2.
Discount Price:
$6.50
Price fluctuation possible.
Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption (HBR OnPoint Enhanced Edition)
Author name:
John T. Gourville
October 25, 2008
3.
Discount Price:
$5.95
Price fluctuation possible.
The Potential Downside of Bundling: How Packaging Services Can Hurt Consumption.: An article from: Cornell Hotel & Restaurant Administration Quarterly
Author name:
John T. Gourville
,
Dilip Soman
July 28, 2005
4.
Discount Price:
$6.50
Price fluctuation possible.
Pricing and the Psychology of Consumption (HBR OnPoint Enhanced Edition)
Author name:
John T. Gourville
,
Dilip Soman
October 25, 2008
5.
Problems and Cases in Health Care Marketing
Author name:
John A. Quelch, V. Kasturi Rangan John T. Gourville
2004
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