Books : Search

1.

Harvard Business Review on Crisis Management (A Harvard Business Review Paperback)
Author name: Norman R. Augustine, Anurag Sharma, Idalene F. Kesner, N. Craig Smith, Robert J. Thomas, John A. Quelch, Greg Brenneman, Linda Hill
2000-01

2.

Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Author name: Erich Joachimsthaler, David A. Aaker, John Quelch, David Kenny, Vijay Vishwanath, Mark Jonathan
1999-08

3.

Business Solutions for the Global Poor: Creating Social and Economic Value
from: Jossey-Bass
January 09, 2007

4.

Global Marketing Management: A Casebook
Author name: John A. Quelch, Christopher Bartlett
March 02, 2005

5.

Problems and Cases in Healthcare Marketing
Author name: John T. Gourville, John A Quelch, V Kasturi Rangan
January 08, 2004

6.

Greater Good: How Good Marketing Makes for Better Democracy
Author name: John A. Quelch, Katherine E. Jocz
February 12, 2008

7.

Marketing Management Text and Cases
Author name: Rajiv Lal, John Quelch, V Kasturi Rangan
April 23, 2004

8.

The New Global Brands: Managing Non-Government Organizations in the 21st Century
Author name: John A. Quelch, Nathalie Laidler-Kylander
February 03, 2005

9.

Brands vs. Private Labels: Fighting to Win
Author name: John A. Quelch, David Harding
January 05, 2008

10.

Sales Promotion Management (The Prentice Hall Series in Marketing)
Author name: John A. Quelch
1989-03