from: Rockport Publishing houses
Regular marked price: $40.00Discount Price: $26.40
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Type of bind: Hardcover
Dewey Decimal Number: 741.6
EAN num: 9781592533046
ISBN number: 1592533043
Label: Rockport Publishing houses
Manufacturer: Rockport Publishing houses
Quantity: 1
Page Count: 192
Printing Date: March 01, 2007
Publishing house: Rockport Publishing houses
Sale Popularity Level: 31180
Studio: Rockport Publishing houses
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Editor's Notes and Comments:
Product Description:
How to choose a name and create a catchy mark
After the business plan, the very first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The subsequent and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.
Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.
User popularity level:
Rated by buyers 
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Pages of information of how they come with names, ideas, and the ways they went about it.
Rated by buyers 
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I wasn't that impressed with the work in this book. Most of the copy is written by the agencies responsible for submitting their work to the publisher. It's hard to take away anything from this book, but at least it's put together well and would look good in your library.
Rated by buyers -
Shares sketches, timeframes, and team sizes for the various projects -- very helpful -- along with the implementation across media. Great work.
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