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Type of bind: Paperback
Dewey Decimal Number: 158
EAN num: 9781590770351
ISBN number: 1590770358
Label: M. Evans and Company, Ltd.
Manufacturer: M. Evans and Company, Ltd.
Quantity: 1
Page Count: 230
Printing Date: February 25, 2004
Publishing house: M. Evans and Company, Ltd.
Sale Popularity Level: 22087
Studio: M. Evans and Company, Ltd.
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Editor's Notes and Comments:
Product Description:
In candid terms the book explains what intimidation is, why you become intimidated, and how you can avoid the mental lapses that can cause even the most successful people to sometimes fall victim to intimidation.
User popularity level:
Rated by buyers 
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30 years after writing a classic, is it necessary for a rewrite?
Not in my opinion. I'm not exactly opposed to rewrites of Think And Grow Rich but the 1937 version is more than excellent. Same with Psycho-Cybernetics...the rewrite with added work by Dan Kennedy is fine but 1960's original by Dr Maltz is the one I read over and over.
And so it goes with Winning Through Intimidation. I'm not saying it's a first-tier classic like the previous 2 but I would definitely put it on the second-tier, along with Richest Man in Babylon, The Magic of Thinking Big and The Greatest Salesman In The World.
And therein lies the difference. The very first tiers were rewritten to bring them up to date....and by people other than the authors.
But Winning Through Intimidation...ugh....totally not necessary. The lame Politically Correct new title is just the best example why not to buy this book. It just takes the punch out of it....Winning Through Intimidation is a superior title....no two ways about it. It grabbed you and made you want to read....To Be Or Not To Be Intimidated.......ugh. So awful. So trite...the Shakespearean rip off is as tired and useless as seeing "dictionary definitions" and "Mt Rushmore replacements" in advertising.
You know...garbage like: "Websters defines quality as....." or Hey they put the local used car guy's head on Mt Rushmore....hilarious and original....right? Yea, run that in the paper!!
And so it goes with the tired "to be or not to be." Utterly ineffective and unfunny.
Next we go inside the book. New cartoons? Why? They don't look any better...only different. A rewriting of the original text? Why Mr Ringer....why? It's like reading a junior high kid who wrote a passage about the War of 1812 from the Encyclopedia and put "into his own words". I mean the message is still there...but not the punch. It's not being written by the same guy who "meant it" when he very first wrote it. It's now 30 years on and it's being looked at through different eyes and being neutered.
It's not unlike George Lucas or Steven Spielberg going back to their masterpieces and "correcting" them. Replacing guns with walkie-talkies in ET or making Han Solo "shoot second" in the cantina....ugh. It just takes the spirit out of what the original message was.
Obviously, seek out the original and buy it instead.
Rated by buyers 
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This is by far the best book I have ever read on how people act,think,react,on what them motivates and how best to shape your business.
I have the original in english but I learned of Mr.Ringer by means of the dutch translation of which I have made a short version for quick reference for myself.The last 15 years of my professional life I have had my own engineering business and I think that this has been succesfull mainly because of a consequent application of the principles Mr. Ringer explained in this book,for which I am very thankfull.
Rated by buyers -
The author and others say this is an update on Winning... which I read when it came out. I agree with Susanna that this really should be early reading.
I see many differences in the re-write. More of his practical techniques are revealed here. This is done without losing the lessons offered. Between this and Looking Out for #1, great stuff.
Rated by buyers -
This book has some nice insights about being intimidated by people in your life. Intimidation especially in business context that stop you from being successful. The most helpful techniques was the leapfrog theory to me.
Rated by buyers -
If you are openminded and pragmatic, then you will enjoy this book.
Ringer takes you through his own experiences of learning that what people say, and what people do are typically not the same thing.
You will learn of the three major types of people.
1. Those out to take what you have and are direct about it.
2. Those who say they feel bad about taking what you have and do it anyway.
3. Those who claim they would never take what you have and then express profound regret that they are trying to take what you have.
You might view Ringer's viewpoint as somewhat pessimistic, however if you believe that most people will seek their own advantage (often to your disadvantage) that his advice becomes very practical.
If you want a different point of view than your typical, the world is fair so play nice perspective, then whether you agree with Rigner or not, you will have one more perspective to draw from.
Cheers!
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