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Type of bind: Paperback
Dewey Decimal Number: 658.15224
EAN num: 9780787999087
ISBN number: 0787999083
Label: Jossey-Bass
Manufacturer: Jossey-Bass
Quantity: 1
Page Count: 336
Printing Date: March 28, 2008
Publishing house: Jossey-Bass
Sale Popularity Level: 26474
Studio: Jossey-Bass
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Editor's Notes and Comments:
Product Description:
Write with confidence and reach your donors
You'll learn all the essential components of writing for sucess from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.
Refreshed and Revised: - Gain insight into current trends in the field with updated cases, samples, and examples
- Acess more content for small to medium NPOs with limited budgets and resources
- Learn the latest technology with new sections on typography and lay out
User popularity level:
Rated by buyers -
This is a wonderful tool that allows you to ask for donations "nicely." I really recommend this book to all who assist charities for a living whether on a professional level or as a volunteer.
Rated by buyers -
Outstanding. Reminded me of everything I'm supposed to be doing in my fundraising letters but have forgotten over the years. It's the bible for fundraising letters!
Rated by buyers -
If you ever think you will have to write a fundraising letter, you NEED this book. Too many people think it is just like writing any other kind of letter but it isn't. There is a rhyme and, more importantly, a reason to it. Don't write a fundraising letter without reading this book first.
Rated by buyers -
Excellent for a review of those with experience and super for those new at the experience. We have used it for both occasions
Rated by buyers 
-
I am not an expert in writing fundraising letters. So, when I found a book with a title "How to write successful Fundraising Letters" it was as if I had won the lottery. I couldn't wait to get my hands on it because I was on a dealine to write a fundraising letter for a non-profit organization for which I had volunteered. I ordered the book, and paid just as much to have it deleivered the subsequent day (local bookstores do not carry it). I found the book to be a tutorial and not something I could quickly benefit from. It is written to teach how to properly write and follow-up a fundraising campaign letter. The samples provided were very specific to 3-4 scenarios and did not offer much context. I guess I was looking for a book with hundreds of samples so that I could pick and choose phrases, paragraphs, etc.
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