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Type of bind: Hardcover
Dewey Decimal Number: 658.15224
EAN num: 9780787953522
ISBN number: 0787953520
Label: Jossey-Bass
Manufacturer: Jossey-Bass
Quantity: 1
Page Count: 720
Printing Date: February 16, 2001
Publishing house: Jossey-Bass
Sale Popularity Level: 67053
Studio: Jossey-Bass
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Editor's Notes and Comments:
Product Description:
The complete resource for fundraisers in any nonprofit organization!
Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict sucess in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.
User popularity level:
Rated by buyers -
Dove's text surpasses the two other books I've read on fundraising in numerous ways. He provides a thorough, well-organized approach to fundraising in general and with extensive attention both to the various types of campaigns and to the many components that make up a successful program. Furthermore, Dove cites countless sources of research and practitioner experience, so that his admonitions about what to do and how to do it have a clear rationale and empirical evidence undergirding them. While I'm sure I'll continue to read other texts to delve deeper into details, I can't imagine I'll need to read another overview in the near future, because Dove's work has completely met that need for me.
Rated by buyers -
A comprehensive resource guide to the many variables of nonprofit fundraising campaigns and events. Well-researched; well-written. Especially helpful was the resource section, which provided actual templates and word-for-word scripts -- very applicable.
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