Discount Price: $84.95
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Type of bind: Paperback
Dewey Decimal Number: 005
EAN num: 9780619035631
ISBN number: 0619035633
Label: Course Technology
Manufacturer: Course Technology
Quantity: 1
Page Count: 424
Printing Date: May 28, 2002
Publishing house: Course Technology
Sale Popularity Level: 595662
Studio: Course Technology
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Editor's Notes and Comments:
Product Description:
This innovative text provides future developers and designers information on how to think about creating a successful Web Site. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing.
User popularity level:
Rated by buyers 
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This book covers the essentials of planning, developing and marketing a web site. The book uses real-world examples and case studies, and while easy to read, does not over simplify the subject.
Rated by buyers 
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There was some useful information, but the organization of the book could use some improvement. Some of the information is outdated and needs to be updated with the changing environment.
Rated by buyers -
The book does not provide enough case studies of successful websites such as Amazon or eBay on how they generate revenue. Does not focus on the shopping cart model or experience. Also, topics on Online Banking and Transactions are not explained. Overall a good book for business majors trying to understand the Web from a very high-level.
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