Type of bind: Mass Market Paperback
Dewey Decimal Number: 153
EAN num: 9780449207864
ISBN number: 0449207862
Label: Fawcett
Manufacturer: Fawcett
Quantity: 1
Page Count: 304
Printing Date: November 12, 1984
Publishing house: Fawcett
Release Date: November 12, 1984
Sale Popularity Level: 75719
Studio: Fawcett
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Editor's Notes and Comments:
Product Description:
If you've ever found yourself coming out on the short end of the stick, you'll appreciate the rewards that can be yours whenyou take the initiative in every area of your life. Written by the bestselling author of MILLION DOLLAR HABITS, this business gem, explains in candid terms what intimidation is, why you become intimidated and how you can avoid the mental lapses that can cause you to fall victim to intimidation.
User popularity level:
Rated by buyers 
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This is the only book I've re-read more than six times! It changed my life. Yes, I grew up more than a little naive and uninitiated- I was not raised in the streets. As Ringer says, if you think this ia a book about commercial real estate then you have missed the point entirely. He also says, this book is not written to teach you how to intimidate others- it is written to teach you how to recognize when they are intimidating you. If you want to understand why other people treat you as though you had a large blue target painted on your chest, READ THIS BOOK.
Rated by buyers -
I read this book quite by accident, picking it somewhere and flipping through it initially. the title is a put off and should have been changed. i simply loved the book. it teaches you how to be hard nosed and deal with difficult and crooked people and how to outwit them. the style is easy and entertaining and its not the sort of book that would bore you. i am a corporate lawyer with a keen sense of how one has to be smart,shrewd and cunning in ones dealings and this book tells it all. i made it required reading for all lawyers in my office. its one of the top 20 books i would give a lawyer to read.
Rated by buyers 
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This book is dated and the focus is on Ringers expierence in real estate BUT when I got about half way into the book I realized why it got great reviews: The very first half of the book relives the pain and rejection all starting people in sales expierence. Then in the second half we learn how the author positioned himself to stand apart from the crowd.
Position, position, position is in sales what location is to Real estate. This book details how he finds prospects (he cold calls) but then turns the table so he is not just another sales person.
Stick with this book until the end - read it twice if you need to - but read it, think about it, and learn from the authors pain to avoid your own!
Rated by buyers 
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this book is fairly interesting, it is mostly about real estate, although according to RR the lessons can be applied throughout life. as the title suggests, the main point of the book is the recommendation that you intimidate others in business and not let yourself be intimidated. written decades ago, so many things are outdated and old fashioned, but still applicable, especially for those in real estate.
Rated by buyers -
I finally got around to reading Robert Ringer's completely rewritten and retitled version of his New York Times #1 Bestseller Winning Through Intimidation.
It's been on my reading list and shelf for some time. Recommended by greats such as Dan Kennedy and I believe John Carlton. I definitely like the new title better than the old. I don't want to win through intimidation. I want to win in business by being darn good at what I do, working honestly and ethically and simply enjoying every minute.
Honestly, Ringer's writing style didn't completely resonate with me. I always find it interesting when a book comes so highly recommended and it doesn't really gel with me. None the less, I did glean some insights (or rather reminders).
Ringer does an excellent job of positioning the importance of payment. He outlines the four key steps to successful selling.
(1) Have a product that other people value.
(2) Locate the market for your product.
(3) Create and implement a sales strategy (i.e. proposal, presentation, etc.)
(4) Close the sale.
This may seem like selling 101 to seasoned sales pros. At the same time, Ringer points out that many business books and selling strategies focus on these points. Yet, he maintains, the main point and key business strategy is often omitted. Which leads us to...
(5) Getting paid.
While you may see this as a no-brainer, who hasn't worked their tail off to close a deal and then had difficulty with payment? I wager that it's happened at least once to the best of us. With that in mind, it's important to prevent and avoid business transactions that don't pay off. You can take Ringer's philosophy of "earning and receiving" to the bank. It's one thing to close the deal and another to actually cash the check.
Here are my take away points:
(1) Always negotiate what you are worth in business and don't settle for less.
(2) Remember, that for many, business is a game. Play to win, always.
(3) Keep the end in mind when negotiating business deals.
(4) Remember, the deal isn't done until the check has cleared the bank.
(5) Get paid.
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