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Type of bind: Paperback
Dewey Decimal Number: 158.1
EAN num: 9780446670203
ISBN number: 0446670200
Label: Business Plus
Manufacturer: Business Plus
Quantity: 1
Page Count: 384
Printing Date: October 01, 1994
Publishing house: Business Plus
Sale Popularity Level: 24374
Studio: Business Plus
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Product Description:
Chin-Ning Chu is one of the world's foremost experts on Asian business psychology, a frequent guest on 'Larry King Live' and other high-profile TV shows. Now he shows how to apply ancient Chinese military wisdom to the competitive world of business today. 'Could become the Think and Grow Rich of the 1990s.'--Sucess magazine.
User popularity level:
Rated by buyers -
I've read the book over and over, highlighted points that I like and have kept it around. I love the perspective and I don't think what she is writing is as "Asian" as the book would suggest. I really think the book is about being realistic and not letting one's own ego and narcisism get in they way of commen sense and judgement. Some aspects of the book reminded me of Robert Ringer's book "Looking out for Number #1" which I also recommend, especially if you are a young adult.
Rated by buyers 
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I heard Dan Kennedy mention this book about 6 months ago. Since then I've heard him mention it a few other times. I decided to buy it last week and I have to admit that it is hands-down probably the best book I've ever read. Or most influential rather. A lot of good points and a lot of good insight. It really really hit home towards the ending when she brings all of the concepts together. Best investment you'll probably ever make for under $15.
Rated by buyers -
If you like your self-help and sucess books, soft and sappy, then this may not be the book for you.
My very first exposure to "Thick Face, Black Heart" was while listening to a Dan Kennedy audio CD. If you are familiar with Dan Kennedy (you can read my reviews of his books) then you know that he does not pull punches, and "Thick Face, Black Heart" is a book he heartily recommends.
The author discusses her perspectives based on her readings of an obscure Chinese way of thinking called "Thick Black Theory".
"Thick Face" is your shield to the world. The face you put forward to the world, solid and enduring, not wavering. This is where you protect yourself from the criticisms and insults of others. Abraham Lincoln and Ronald Reagan are examples she cites.
"Black Heart" is your spear, where you do battle with others. It is focused on your desires and outcomes, while not necessarily ruthless it is not soft nor compassionate, but focused.
My perspective is in a dog eat dog world, Thick-Black allows you to move forward and not get pulled off course from your desired objectives.
Like most tools and philosophies, it is a tool that can be used for both good and/or evil, depending on the inner balance of the person who uses it.
Recommended.
Cheers!
Rated by buyers -
When I came upon this book I was looking for a book that would guide me to do greater business with Asians in my community.
One of the things that I hadn't liked while attempting to do business with Asians, was not knowing why they often would say something like, "I'm advertising in the Korean papers."
My response had been, "Do you only want the Koreans to know you are here?" And, of course that did not curry favor with my Asian prospects.
"Thick Face, Black Heart," means "carry your shield, and your spear." It's responding to your interlocutor on a level that allows you to get what you want faster, without conflict. And this goes beyond the verbal judo concepts that I've mastered since 1999. (See "Verbal Judo" by George Thompson, Ph.D.)
The most hilarious statement in this book is, when Chin-Ning Chu says that she will guide you to make the choice between when you should turn the other cheek, or slap back twice.
Because of the writing style of this book, I laughed so deeply, and I could envision applying what I must, to get what I want.
Before reading this book, my mindset for the Asians was one of frustration. Now, I have greater understanding and appreciation of each Asian who I meet. And, I'm more open to understanding how they think, as individuals.
There are many examples in this book of social interactions, and choices for the reader to not only relate to, but also practice, that anyone reading this, regardless of who your interlocutor's, or your objectives are, will appreciate this book - tremendously.
Ms. Chu also detailed a sales mistake that she once made and how she would have done differently. I made exactly that same sales mistake, just 3 weeks ago. And, now, I'm armed with a "thick face, grey heart," when it comes to that particular scenarior.
I am sure that I will reread this book, as I grow beyond my wildest dreams, and I will be reading all of Ms. Chu's other warrior philosophy books, because reading them enhances my ability to honor my dharma.
Rated by buyers -
If you are a die-hard people-pleaser, this book could fit in easily with books about learning how to face your fears. The bottom line for me personally was how to not let my concerns about other people's opinions become a road block for getting good, meaningful work accomplished. I did read most of the book, skimmed some parts that tended to be repetitive. All the while I interpreted my own discomfort with Chu's "businessperson as warrior" theme as a reminder of my own tendencies to flee instead of fight in the workplace.
Overall, an interesting way to look at business and at life, but not a life-changing book for me.
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