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Type of bind: Hardcover
Dewey Decimal Number: 658.4012
EAN num: 9780071452311
ISBN number: 0071452311
Label: McGraw-Hill
Manufacturer: McGraw-Hill
Quantity: 1
Page Count: 352
Printing Date: October 24, 2006
Publishing house: McGraw-Hill
Sale Popularity Level: 705904
Studio: McGraw-Hill
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Product Description:
Companies that purposefully set out to excel are remarkably few and far between.
The number of those who have a strong, well-thought out strategy for sucess are even fewer.
Based on five years of research and field-testing, Breakout Strategy gives you a “fast track” strategic vision that can push your company to incredible new rates of growth and expansion. Strategy and leadership experts Sydney Finkelstein, Charles Harvey, and Thomas Lawton show how to craft a strategy that fits your business, whether you're a small start-up or an established national or international company. They also give you the tools to adapt that strategy as you grow and expand. Their system features five key initiatives:
- Create a workable vision by understanding the needs and aspirations of a company
- Face customers with a value proposition that covers all the important bases
- Align what a business does with what the customer truly desires
- Balance the people and process sides of business to deliver on promises
- Liberate the energies of any strategy's toughest critic-those who work within the business
Breakout Strategy puts these initiatives in context by examining how diverse companies achieved breakout growth, including jetBlue, Harley Davidson, and Starbucks. It also sheds light on how a poor strategy can topple a once-successful company off the pedestal of market dominance, such as Krispy Kreme's overly ambitious expansion strategy that stretched the company and the brand too thin.
With the systematic approach in Breakout Strategy, you'll be able to travel the fast track to market triumph, leaving your competitors struggling to catch up.
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Rated by buyers -
"Breakout Strategy" is a sophisticated handbook on business strategy that provides a clear framework for what has worked in the past and why it has. Sucess depends upon your ability to "break out" out of the status quo, take action, and stand apart from others.
Through rich examples culled from a deep understanding of business history, Finkelstein, Harvey, and Lawton take you through both the winners and the losers and identify why they won or lost. These examples form clear archetypes which, when placed in an easy-to-understand framework, turn the book into a useful business tool. You can just mirror the patterns set by those successful who have gone before and broken away in their fields.--to take your business to the subsequent level.
Few stones are left unturned when it comes to a frank look at business. For me, the most interesting section was "Breakout Leadership" where the authors suggest leaders face up to "negative capabilities." They describe leaders who try to put such a good face on everything that they end up stifling debate, change, and eventually growth and survival. I have personally seen examples of unbridled optimism among an executive team that truly created the "culture of silence" the authors describe--with the inevitable negative consequences for the business. As they say, "There is a fine line between appropriate confidence and over-the-top arrogance, and the best breakout leaders understand that they can't cross that line."
This is an eloquently written book for the erudite business person--a useful handbook which you can refer to again and again to practice and perfect your business strategy. Breakout out of what you are doing right now and get this book!
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