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Type of bind: Paperback
EAN num: 9781879087590
ISBN number: 1879087596
Label: AIMR (CFA Institute)
Manufacturer: AIMR (CFA Institute)
Page Count: 116
Printing Date: 1996-01
Publishing house: AIMR (CFA Institute)
Sale Popularity Level: 1643981
Studio: AIMR (CFA Institute)
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Editor's Notes and Comments:
Brief Book Summary:
Worldwide changes in demand, demographics, and the political environment are buffeting the highly competitive consumer products industry. Differences in the pace of demographic changes around the world and the creation or expansion of national markets create shifting consumption patterns. These changes offer opportunities for creativity in product and marketing strategies. This proceedings explores the environment, structure, and criteria for investment sucess in the global food, beverage, tobacco, household staples, and personal care businesses.
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