Books : How to Design Logos, Symbols and Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media
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Type of bind: Paperback
Dewey Decimal Number: 741.6
EAN num: 9781581804560
ISBN number: 1581804563
Label: How Design Books
Manufacturer: How Design Books
Quantity: 1
Page Count: 144
Printing Date: 2003-04
Publishing house: How Design Books
Sale Popularity Level: 299501
Studio: How Design Books
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Editor's Notes and Comments:
Brief Book Summary:
This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. The award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.
User popularity level:
Rated by buyers 
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I bought this book with the idea of creating logos but that was a mistake. But it's a great book when you are interested in processes. This book shows how companies design logos and their process of getting from start to end. So, much talk about the process, no talk about the techniques.
Rated by buyers 
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I bought this book in the hardcover and still refer to it all the time. Awesome guide to how some of the top firms create logos and their process. I still recommend this book to everyone, especially at this price!
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