Type of bind: Paperback
Dewey Decimal Number: 760
EAN num: 9780789301284
ISBN number: 0789301288
Label: Universe Publishing
Manufacturer: Universe Publishing
Quantity: 1
Page Count: 176
Printing Date: November 15, 1997
Publishing house: Universe Publishing
Release Date: November 15, 1997
Sale Popularity Level: 707434
Studio: Universe Publishing
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Editor's Notes and Comments:
Product Description:
2ndsight is the sequel to The End of Print, the very first monograph on David Carson's work. Rather than simply being a collection of the work produced since the very first book was published, however, 2ndsight is a sequel in the true sense of the word. While The End of Print showed the world Carson's radical new approach, his rejection of the traditional 'rules' of communication, 2ndsight examines the creative process behind the work, and considers the broader implications of his intuitive approach to graphic design. Intuition is central to the book's thesis, and its meaning and influence is explored both in Lewis Blackwell's writing and in the evocative texts by leading designers and thinkers interspersed throughout the book.
As well as presenting Carson's commercial work-- his latest ideas in advertising, magazine and book design, web sites, film and video-- 2ndsight examines work inspired by exhibitions, talks, and workshops. The student workshops Carson conducts in design colleges around the world throw particular light on his creative process. The workings of these sessions are examined: their chief aim being not to teach computer skills or encourage participants to mimic the master, but to help them find their own voice. Collages put together by Carson of selected work pay tribute to the thousands of designers who have taken part.
Finally, a conversation between Blackwell and Carson probes Carson's working methods-- his collage technique of using two or more files at once on screen; of working in grey and white; of moving to and from the computer, printing out each stage of a design before developing it further; his experimentation with the balance of type and image. Above all, his respect for intuition and his conviction that it is the key to truly individual graphic expression.
User popularity level:
Rated by buyers 
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This is up to date brain food. One of the few books that gets graphic design as it is today. Yes, you have to have the intuition to understand the book, here he instructs you on how to use it. Wish there were more books like this.
Rated by buyers 
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If you like David Carson's design aesthetic, you'll like this book. The book doesn't have much written content on graphic design technique and skill. According to Carson, it's just about intuition -- you either have it or you don't.
Rated by buyers -
This book is artistic inspiration in every sense of the word. The graphical lay out of the book is exceptional and was the basses of multiple pieces of coursework for myself. I love his use of quotations and expression through graphical design. He is a true legend and I will continue to buy his books for may years to come.
Rated by buyers -
If you liked his very first book you are sure to love this one. Carson clearly maintains his position as the most cutting-edge designer today.
Rated by buyers -
His unique attack at graphic design is displayed again in awsome splender
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