Books : Angel Investing: Matching Startup Funds with Startup Companies -- A Guide for Entrepreneurs, Individual Investors, and Venture Capitalists

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Author name: Mark Van Osnabrugge, Robert J. Robinson

 : Angel Investing: Matching Startup Funds with Startup Companies -- A Guide for Entrepreneurs, Individual Investors, and Venture Capitalists
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Type of bind: Paperback
Dewey Decimal Number: 658.15224
EAN num: 9780787952020
ISBN number: 0787952028
Label: Jossey-Bass
Manufacturer: Jossey-Bass
Quantity: 1
Page Count: 320
Printing Date: 2000-05
Publishing house: Jossey-Bass
Sale Popularity Level: 22489
Studio: Jossey-Bass




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Editor's Notes and Comments:

Product Description:
They deliver more capital to entrepreneurs than any other source. And they often receive an incredible return on their investments. They're angel investors, some of the most important--and least understood--players in business today. The United States has close to three million angels, whose investments in startups exceed $60 billion per year. Some of our most successful companies were funded by angels--companies like Ford, AOL, and Amazon.com. But until now, little has been written about these angels, due in part to their preference for anonymity. Angel Investors provides an inside look at who these angels are and how they operate. It also shows would-be angels and entrepreneurs how best to find each other.

To learn more about this book, visit its website.

Amazon.com Review:
According to Robert J. Robinson and Mark van Osnabrugge, so-called business angels--those generally unheralded private investors who usually specialize in high-growth fields and often involve themselves directly in the endeavors they fund--now provide 30 to 40 times more financing each year than their more famous counterparts, venture capitalists. In Angel Investing, Robinson and Van Osnabrugge use personal interviews, anecdotal evidence, and more than 300 research studies to show exactly who these financiers are, how they operate, and where they can be found. Robinson, an international management consultant, and Van Osnabrugge, an associate professor at Harvard Business School, also compare various financing options, explain precisely how angels and venture capitalists function differently, describe proven ways to attract them, and provide relevant resources. 'The vast size and power of the business angel market in the United States is not well understood but is of incredible importance to our entrepreneurial sector and, indirectly, to maintaining our economic growth and standard of living,' the authors write. They pack their book accordingly with valuable information for serious fund-seekers who have exhausted the traditional three F's (founder, family, and friends), as well as those who are considering entrepreneurial investments of their own. --Howard Rothman



Customer Reviews
User popularity level:  out of 5 stars

Rated by buyers 5 out of 5 stars - more than a Guide
I am the Founder & CEO of a business that within the subsequent 8 to 12 months was seeking to raise between $2M and $5M to fund our expansion. I always thought of going straight to Venture Capital firms or Private Equity divisons of Invmt Banks that I have already been in touch with. This book, Angel Investing, was a truly priceless read to me. The education delivered by authors has helped me re-strategize my approach to inviting external investors and also the amount that I should try to raise and the schedule of funds. What I thought was most helpful was the detailed comparisons between Angel Investors and Venture Capitalist, as well as understanding the psychology behind their thinking and how an entrepreneur seeking outside funds should try to prepare every aspect of their presentation (themselves, their product and overall business plan). The book has given me tools to have most questions covered and more importantly has prepared me to become an angel myself in the years ahead.



Rated by buyers 4 out of 5 stars - Great book
This book starts off slowly but when it gets rolling it is very helpful ,giving good infromation where and when you need it.



Rated by buyers 5 out of 5 stars - Good guide for entrepreneurs who need funding
If you are planning to go after Angel funding, this book is a must-read. The book contains interviews with a broad spectrum of Angels, who discuss their investment experience, the thinking they go through, and key things they look for, when evaluating an opportunity. This book would serve as an excellent reference for anyone preparing to be in front of Angels.



Rated by buyers 5 out of 5 stars - Good Overview of Angel Investing
"Angel Investing" by Mark Van Osnabrugge and Robert J. Robinson gives useful information about angel investors and venture capitalists.

Van Osnabrugge and Robinson estimate that angel investors--wealthy individuals who invest their own money into start-up companies--invest three to five times more money than venture capitalists and back thirty to forty times more ventures, making angel investors the primary source of external capital for entrepreneurs.

But, how do you meet and present your business idea to an angel investor? What factors do angel investors give the most weight to when debating whether or not to fund a venture? How do angel investors differ from venture capitalists when valuing a start-up company?

"Angel Investing" answers these questions and many more. It is stuffed with studies, interviews, and solid advice. "Angel Investing" can be divided into three main categories:

* General background about angel investors and venture capitalists and their relationship and importance to business and the economy.

* Practical advice for entrepreneurs seeking start-up funds from angel investors or venture capitalists.

* Practical advice for individuals considering becoming angel investors and making investments in small companies.

Each topic in "Angel Investing" is well documented. It's a rather formal book, actually. Robinson is a professor at the Harvard Business School and Van Osnabrugge is a former fellow of the Harvard Business School.

I found the section about successful angel investment deals a bit too rich for my taste. For example, we learn that one angel investor who backed amazon.com got a 260 times return on his initial investment of $100,000 making him $26 million. Another angel who invested in the Body Shop received 10,500 times his initial investment. As a new angel investor, don't get overly excited about the prospects! Remember, many angel investments fail dismally. As the authors point out, you must only invest money you can afford to lose!

If you are already a financially successful entrepreneur who considers becoming an angel investor, you might want to read "Angel Investing" to help improve the chances of making successful angel investments. However, the book is not a complete analysis of the due diligence process.

And, of course, from an entrepreneur's standpoint, reading a book won't automatically put you in contact with serious angel investors, and much of the real work in financing a new venture involves finding personal contacts to introduce you to appropriate angel investors. Van Osnabrugge and Robinson note that most funded ventures involve personal introductions.

Maybe, if you're ready to invest $50,000 per company or more (and ready to lose $50,000 or more per investment!), you're tired of investing in public companies (with mystic accounting and lack of reportability to the investor), and you want to add value to your investment by contributing information and contacts to your investment, this might be a good book to help get you started. On the downside, you'll probably have no diversification and poor liquidity with angel investments.

The most important tip from "Angel Investing": Do adequate research before investing in a company. And, it's best if you know the industry and know business.

Peter Hupalo, Author of "Thinking Like An Entrepreneur."



Rated by buyers 5 out of 5 stars - Place this in your shopping cart now!
This book is one of THE BEST books on this subject matter that I have read in recent years. Having been in the venture capital industry for many years I was very interested to read what van Osnabrugge and Robinson had to say. I'll be the very first to admit that I was a bit skeptical because the book was written by academics. However, after a careful read it became clear that these authors have done their homework and know what they are talking about. This book is an enjoyable read that has some of the most useful information I have found to date. I urge anyone interested in entrepreneurship and investing to read this book. You won't be sorry.

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