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Type of bind: Paperback
Dewey Decimal Number: 813
EAN num: 9780756762612
ISBN number: 0756762618
Label: Diane Pub Co
Manufacturer: Diane Pub Co
Page Count: 131
Printing Date: 1999-12
Publishing house: Diane Pub Co
Sale Popularity Level: 2678069
Studio: Diane Pub Co
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Editor's Notes and Comments:
Product Description:
The three films of the Star Wars saga rank among the most popular of the modern era, with ticket and merchandise sales in excess of three billion dollars. The very first illustrated Star Wars book to feature the multitude of merchandising spin-offs generated by the film offers a complete overview of a modern marketing extravaganza. Full-colour photographs throughout.
Amazon.com Review:
Nowadays nearly everything linked with the original Star Wars trilogy is valuable, from bottle caps to shoelaces to posters. This beautiful volume, published by Chronicle Books, follows the design and development of these items--and the development of George Lucas from filmmaker into 'merchandiser par excellence.' Even casual fans will be delighted by dozens of photos of toys they wanted, toys they had, and toys they wish had been made. Models of some of these never-produced toys provide tantalizing glimpses of what might have been, for better or worse. Thankfully Leia wasn't turned into a Barbie clone, but what child wouldn't have loved a Boba Fett's Bounty Set? Many familiar characters and vehicles are accompanied by concept sketches marked by Lucas's rubber stamps, from 'O.K.' (translation: try again) to 'WONDERFUL.' The marketing blitz may be off-putting, but it is fascinating to look back over the wide range of licensed products: linens, shoes, watches, and, of course, food. You might remember C-3POs and the ice-cream bars, but did you know that English fans were offered Star Wars Yogurts with flavors such as Luke Skywalker raspberry, Darth Vader grey cherry, and tasty Jabba the Hutt peach melba? A photograph of a tiny, vinyl-caped Jawa action figure, now selling for several hundred dollars, reminds us of the true lesson of Star Wars: You should have held on to those toys! --C.B. Delaney
User popularity level:
Rated by buyers -
I have been a big Star Wars fan since the very first film was released back in 1977. I used to own many of the old action figures and played with them all the time up until my grandmother gave them away to the Goodwill. I picked up this book in 1997 just as I was getting back into collecting Star Wars figures once again. This is a very detailed book with lots of great colour photos. Seeing the pictures of all of the older toys brought back a lot of memories. And it makes you stop and think about how much your old collection would have been worth if you had saved it. I recommend this book to anyone who is a true Star Wars fan and collector. You will not be disappointed.
Rated by buyers -
This is definetly the best book on Star Wars I've ever read...
The beautifully designed coffee-table book takes the reader through the process of creating the Star Wars galaxy and then turning it into one of the most successful toylines in history. There are tons of photos depicting vintage Kenner toys as well as other merchandise.
The illustrations come with quite an informative text by journalist and collector Stephen J. Sansweet -- truely an expert when it comes to Star Wars toys.
Rated by buyers -
A must own for fans of the collectibles spawned from the greatest space fantasy of all time. Sansweet takes you through the entire process that brought about the Star Wars experience and gives details about little known information surrounding the film's creation, collectibles and magicians who brought it to life. A nostalgic trip into the past to relive three great films accompanied by crisp, clear photos. Check it out.
Rated by buyers -
If I were to teach a class on the history Star Wars and Star Wars collectables, I would definitely use this as one of the textbooks. It is a very well written and interesting book. It contains lots of great pictures, including early drawings of movie characters made before the movies were ever created, as well as pictures of a variety of collectables (including both prototypes and finished products). Also contains lots of interesting factoids. This is not a price guide or a comprehensive guide to Star Wars collectables (so if that's what you are looking for, this is not the book for you). But if you want to learn about the Star Wars universe (literally from concept to screen to collectable), this will be a great addition to your library.
Rated by buyers 
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A beautifully written book -- Sansweet is the reigning expert on Star Wars (have all of his book, with the Scrapbook and Encyclopedia being my favorites). I just had some quibbles with some of the design elements in it but it's a wonderful edition to my library nevertheless.
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