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Type of bind: Paperback
Dewey Decimal Number: 380
EAN num: 9780738206875
ISBN number: 0738206873
Label: Basic Books
Manufacturer: Basic Books
Quantity: 1
Page Count: 256
Printing Date: April 15, 2002
Publishing house: Basic Books
Sale Popularity Level: 2411513
Studio: Basic Books
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Editor's Notes and Comments:
Product Description:
Partnerships are the lifeblood of e-commerce. Innovative alliances such as private exchanges, self-service partnerships, syndicated e-commerce, affiliate programs, and e-learning forums are today's new competitive advantage. In Partners.com, Michael Cunningham shows businesses how to forge leading-edge Internet partnerships fast--with competitors, customers, suppliers, distributors, employees, and other businesses--and foster an environment that will allow them to flourish. From Amazon's consumer affiliate program to General Motors' state-of-the-art business-to-business mega-hub, COVISINT, Cunningham demonstrates how relationships that would have taken years to develop prior to the Internet are now taking days and hours. As businesses focus on finding profitable strategies, partnerships will not be just one option, they will be the new weapons for succeeding in e-commerce.
Amazon.com Review:
Michael Cunningham believes online alliances are one of the most effective tools for developing the power and leverage needed to prosper in today's business world. An avid practitioner of such arrangements in his own Harvard Computing Group consulting firm, Cunningham presents a strong argument for these affiliations, along with a comprehensive guide to their creation in Partners.com. 'Today, it is no longer possible for firms to do it all alone,' he writes. 'Whether it is hardware for a computer system, a hosting service to provide e-commerce capabilities, or a distribution partner that will sell and service products, partners are essential.' Showing precisely why these associations are particularly potent in areas like sales, finance, and distribution, Cunningham details the steps involved in their formation and implementation, beginning with the partnership he considers most essential: the one that must be forged between organizations and their employees before any of these others can even hope to succeed. Drawing upon winning coalitions created by B2B and B2C endeavors such as eBay, GoFish.com and Convistint, Cunningham then delves into everything from the technology involved to the contracts required. The result is a thorough examination aimed at those serious about finding innovative ways to improve their operations. --Howard Rothman
User popularity level:
Rated by buyers -
Complex topics such as partnerships tend to be covered in a very fragmented manner. Partners.com does not have this problem. Cunningham ably deals with the people, process, technology and market issues that forge partnerships, but also how to manage, measure and change them. Rarely are these areas covered in sufficient detail, but here there is a roadmap with milestones and strategies that are working in the marketplace. Partners.com does for partnerships what Patti Seybold's Customers.com did for customer relationships. A classic!
Rated by buyers -
This book is a prize! For those that are looking for the details behind partnerships the information here is not only relevant, but very comprehensive. The mixture of technology, strategy and culture required to pull of good partnerships is difficult for organizations trying to make it happen. Cunningham provides not only a great roadmap, but illustrated with real world examples of what has and has not worked. Do not be fooled by the .com in the title, this book is targeted at all businesses. I particularly liked the sections on self-service Partnerships and the "most important partners, your staff". A practical piece with great strategic insight. Organizations will be able to use this to hone their competitiveness, internal and external consultants will buy to emulate all that has been learned on this topic.
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