Books : Counting What Counts: Turning Corporate Accountability to Competitive Advantage

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Author name: Marc J. Epstein, Bill Birchard

 : Counting What Counts: Turning Corporate Accountability to Competitive Advantage
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Type of bind: Paperback
Dewey Decimal Number: 658
EAN num: 9780738203133
ISBN number: 0738203130
Label: Basic Books
Manufacturer: Basic Books
Quantity: 1
Page Count: 320
Printing Date: 2000-04
Publishing house: Basic Books
Release Date: April 04, 2000
Sale Popularity Level: 1371972
Studio: Basic Books




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Editor's Notes and Comments:

Product Description:
A comprehensive and practical approach for turning corporate accountability into a competitive asset

Drawing from the collective experience of twenty-five years of research, writing, and teaching in the field, Epstein and Birchard present a new approach to managing corporate accountability, as a function of four essential and interlocking drivers: governance, performance measurement, control systems, and reporting. They identify where and how companies fail in meeting requirements of these four cornerstones, and then build a powerful framework for managers at all levels to improve decision making, clarify and communicate strategy, accelerate feedback and learning, and secure stakeholder loyalty.

Amazon.com Review:
In this golden age of investment returns, we often think of corporate performance one way: Did it make enough money, or didn't it? But corporations themselves have stopped viewing performance by this one measure, according to Epstein, a long-time researcher, and Birchard, a financial journalist. Instead, companies view the bottom line a number of ways: customer loyalty, employee retention, and shareholder value. The pivot point for these performance measures is accountability, which the authors define as four variables: governance (how outside boards of directors affect the company's actions and strategies); measurement (gauges of a company's performance might include customer satisfaction and/or employee productivity, as well as profit and loss); management systems (how well a company links its long-term strategies with the day-to-day performance of its frontline employees); and reporting, which includes telling everyone who has a stake in the company (employees, customers, shareholders, prospective employees) important information about the company's performance--information that was once seen only by the company's top executives.

Counting What Counts is heavily researched and referenced, and as such will probably appeal more to academics and top managers than anyone else. But nearly everyone involved in corporate management will at least find a few real-world examples of how these principles in action can affect a company's future and its perception by the outside world. --Lou Schuler



Customer Reviews
User popularity level:  out of 5 stars

Rated by buyers 5 out of 5 stars - How business should work in the subsequent decade
I've always liked Birchard's CFO articles, and his easy to read, detail intensive, style fits the material very well. A provocative business book. Great (first class) airplane reading.



Rated by buyers 5 out of 5 stars - Provocative and thoughtful
Counting What Counts is that rarest of business books -- not the ramblings of a consultant nor the chest pounding of a CEO, but thoughtful and useable advice. Eminently readable, and filled with concrete examples, this book has given me new insights into my role and responsibilities. I'm passing it along to all my colleagues, and recommend it without reservations.



Rated by buyers 5 out of 5 stars - New pivot point for american management
This book is going to change the way people manage American corporations. As CEO of a mid-sized company I've been struggling to apply outdated financial metrics to our business. This is the right way forward.



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