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Type of bind: Hardcover
Dewey Decimal Number: 658.8343
EAN num: 9780566087448
ISBN number: 0566087448
Label: Gower Technical Press
Manufacturer: Gower Technical Press
Quantity: 1
Page Count: 273
Printing Date: November 24, 2006
Publishing house: Gower Technical Press
Sale Popularity Level: 1380476
Studio: Gower Technical Press
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A simply written and thorough manual covering the rationale for and design of research into customer loyalty and satisfaction. It is written for the researcher rather than for the user of research. The early chapters establish the link between customer behaviour, customer satisfaction, loyalty and profit. The rest of the book works through exploratory and detailed research, PR, forecasting and related topics.
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