Type of bind: Hardcover
Dewey Decimal Number: 658.4012
EAN num: 9780471516439
ISBN number: 0471516430
Label: John Wiley & Sons
Manufacturer: John Wiley & Sons
Quantity: 1
Page Count: 266
Printing Date: 1991-05
Publishing house: John Wiley & Sons
Sale Popularity Level: 3152939
Studio: John Wiley & Sons
Editor's Notes and Comments:
Product Description:
The author focuses on the eight common corporate delusions that frequently trick even smart managers into mediocre decision-making. Exposing self-deception by citing dozens of case studies, ranging from the funny to the tragic, she focuses on the roadblocks to success, or 'corporate truths' - assumptions about competitors, customers and employees. Offering clear guidelines that will sharpen managers' perceptions, this text aims to help them avoid current and future self-delusions that could ruin their companies and their own chances of success.
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