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Type of bind: Hardcover
Dewey Decimal Number: 658.8
EAN num: 9780471267720
ISBN number: 0471267724
Label: Wiley
Manufacturer: Wiley
Quantity: 1
Page Count: 256
Printing Date: May 02, 2003
Publishing house: Wiley
Sale Popularity Level: 482415
Studio: Wiley
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Product Description:
A groundbreaking paradigm that takes a scientific approach to marketing practice
Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.
Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.
User popularity level:
Rated by buyers 
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Sutton and Kline have redefined the domain of marketing. Because of this one book the discipline will never be the same. Their new discipline of enterprise marketing finally will achieve the broad reach across organizations that has been so elusive until now. Enterprise Marketing Management does even more for Chief Marketing Officers. It gives them a road map into the board room, with step-by-step directions for reclaiming their rightful place at the table.
Rated by buyers -
The "Einsteins" of marketing science, Sutton & Klein take the analytical approach to marketing to a whole new level! After reading dull and boring marketing books over the years, this one truly stands out as unique. I highly recommend it.
Rated by buyers -
As CMO of a mid-sized company, I personally hand this book out to every new sales and marketing employee -- a company bible, so to speak. This should be required reading to help companies drive sales and deliver on ROI.
Rated by buyers 
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Book has a very interesting name and for some point book does fulfill expectations but... book is too much trying to find relevance for marketing function not to explain the relevance of marketing in corporate environment...book is written in a way "marketing for dummies"... CRM is explained as a IT tool to develop internal processes with IT... brand and customers/customer relationships are separeted too much... every page has too many times word selling (push approach) not customer's buying (pull approach) So the total approach of the book in not very modern.
Book is a good starting point for a marcom professional who would like to be a marketing professional. I find the book useful to myself when I have to explain what is marketing for a production oriented person.
Rated by buyers 
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I really want to like this book. But I can't. It's DULL. I bought it because I saw Sergio Zyman's name on it, and I like his message and in-your-face style. In spite of their wealth of knowledge, Sutton and Klein, put me to sleep. Even the title is a snooze - a bad mistake for expert marketers.
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