Type of bind: Hardcover
Dewey Decimal Number: 658
EAN num: 9780471180937
ISBN number: 0471180939
Label: John Wiley & Sons
Manufacturer: John Wiley & Sons
Quantity: 1
Page Count: 368
Printing Date: October 10, 1997
Publishing house: John Wiley & Sons
Sale Popularity Level: 208057
Studio: John Wiley & Sons
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Editor's Notes and Comments:
Product Description:
'This is a first-rate book by a first-rate group of scholars. It provides a clear distillation of some very powerful new concepts and integrates [them] into a practical general management framework that will help managers meet the challenges of the 21st century.' -W. Carl Kester James R. Williston Professor of Business Management Harvard Business School.
'The Portable MBA is an outstanding resource. Every prospective MBA student should read it to jump-start their course work; every practicing manager, even those with MBAs, would also profit greatly from time spent with this excellent book.' -Dennis E. Logue, Steven Roth Professor of Management The Amos Tuck School, Dartmouth College.
'An excellent launching pad for anybody interested in an overview of the state of business administration in the 1990s . . . an indispensable guide for the beginner and seasoned manager alike.' -L. L. Marlantes, President and CEO The Rockefeller Group.
'The Portable MBA will appeal to those who recognize that the tired old rules of business no longer apply in today's quickly changing global environment. This book offers students and business professionals an up-to-date approach that integrates all the key functional areas of the business enterprise.' -John D. Finnerty, PhD, Partner, Coopers & Lybrand LLP Professor of Finance, Fordham University.
'[The Portable MBA] offers an interdisciplinary, succinct, and practical approach to tools, concepts, and emerging trends facing executives who compete in the global economy.' -Barry D. Leskin National Head of Human Resources Ernst&Young, London.
The Portable MBA, Third Edition offers you an opportunity to learn the cutting-edge business theory and practice now being taught at today's top MBA programs. Written by faculty members of the prestigious Darden School at the University of Virginia, and structured around that school's world-renowned general management program, this completely new edition reflects the most important current trends in MBA education, namely cross-functional management, leading from the middle, alliance management, and an understanding of global trade and investing.
Like its predecessors, The Portable MBA, Third Edition delves into all the core material covered in the very first year of a typical MBA program: marketing, economics, business ethics, technology, strategy, and human resources management to select a few. But here the authors take an integrated approach, highlighting concepts that cross functional lines and responsibility and provide an enterprise-wide perspective. In addition, numerous case studies, vignettes, and first-person accounts from managers and executives at leading companies create a richer understanding of business transformation. Finally, this updated version contains capstone material that highlights the challenges facing the twenty-first-century manager building customer value, creating new paradigms for managing in periods of turbulence, and managing technology.
In the grand tradition of the internationally bestselling Portable MBA Series, The Portable MBA, Third Edition brings the insight and wisdom of some of the world's top business educators to the comfort of your favorite reading chair.
Amazon.com Review:
One of the more exciting aspects of today's entrepreneurial boom is the emergence of formidable players with varied backgrounds; one of the more significant challenges for many of them involves learning what's required to take their great ideas to the subsequent (read: profitable) level. The Portable MBA, based on the general management program at the University of Virginia's Darden School and written by five faculty members, is a comprehensive reference for those who need the information on marketing, economics, ethics, technology, and strategy typically taught in the very first year of an MBA program.
User popularity level:
Rated by buyers 
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I love the entire collection of MBA books; they are easy to read and full of detailed information that would cost thousands to learn in school.
Rated by buyers 
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Background Information
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I was in an endeavor to "refresh" my library of knowledge I acquired subsequent to completing my MBA program. After reading a number of these so-called Portable MBA or MBA in a Box books, I am quite firmly convinced that you cannot learn MBA material outside of an MBA program. At best, these books can provide a refresher or an almost adequate preview of the content covered in MBA programs. More specifically, THE PORTABLE MBA was not the most disappointing book on the subject of MBA maetrial, but nevertheless not very useful as a refersher or a preview for prospective MBA students.
Summary
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I am going to be brief in discussing this book. I cannot encourage you to read this, particularly if you're interested in an MBA review or preview. I actually tutored Macroeconomics, and I found the section on that subject in this book to be very inadequate and disappointing. To be perhaps fair, I am glad that Keynesian economics was touched on in contrast to supply-side economics. Nevertheless, I do not think a reader of this book can fully appreciate the difference between being a demand-side and supply-side economist. I do not believe that Milton Friedman was even touched upon in this context, however.
Conclusion
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As I stated, I would discourage anyone from going out of her/his to acquire a copy of this book. However, leading from the middle, the challenges of international business, and the complexity of strategic alliances are covered adequately.
Thank you,
Clovis
Rated by buyers 
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The rage nowadays seems to be how you can circumvent the B school process, save 100,000 dollars, and still come out on top with all the knowledge free.
I got news for you.
It won't happen.
But there are activities and materials you can procure in order to sharpen your business acumen and critical reasoning skills.
This post comes as a result from a recent seminar I attended where deans from top MBA programs in NYC were convened to talk about the admissions process.
There were 5 up there - 3 of them agreed that if it weren't for the networking opportunities at B school, everything you get a B school can be attained by suscribing to the Economist.
I was shocked.
So here we go.
The top five ways to get your portable MBA:
1. Buy the complete Portable MBA Series. There are many more, but you only need these 8:
- the portable MBA (start with this one)
-" " finance/accounting.
-" " entrepreneurship
-" " marketing
- " " management
- " " strategy
- " " investments
- " " economics
You probably think I'm joking.
I'm not.
The wealth of information here will blow you away.
Be a smart and consider it all as an investment.
Anyways, top b schools cover all the topics listed above.
2. Suscribe to the Economist.
I suscribe to dozens of business periodicals, but the Economist is global in scope.
Remember that word - global.
You'll hear it a lot in Business school should you decide to go.
3. Read Thomas Friedman's new book: THE WORLD IS FLAT. I read over 300 business books a year (on average one a week) and this is so far the best book I've read in 2005.
Get this: Business Week polled some of the top B school professors in the nation and they all said they were planning on reading this over the summer.
I'll let you decide.
4. Be thankful you have the internet at your disposal.
Our parents did not have such a luxury as Google, Investopedia, or Wikipedia.
Read everthing related to business, finance, econ, marketing, technology, media, wall street, stock markets, venture capitalism, & the internet.
That means blogs, too...
5. Get cable and watch either CNNfn, CNBC, or Bloomberg as much as you can.
Even if you're busy, leave it on and let that juice seep into the subconscious.
Use discipline + never change the channel to watch what the rest of America watches.
So there you go.
Rated by buyers 
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I will strongly advise not to purchase this book. The book is a superficial look at the topics covered in an MBA program.
Rated by buyers -
This book is totally void of content. The authors state the obvious over and over again, and never get to saying anything meaningful.
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