Discount Price: $177.95
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Type of bind: Paperback
Dewey Decimal Number: 658.84
EAN num: 9780324322842
ISBN number: 0324322844
Label: South-Western College Pub
Manufacturer: South-Western College Pub
Quantity: 1
Page Count: 688
Printing Date: March 02, 2005
Publishing house: South-Western College Pub
Sale Popularity Level: 749272
Studio: South-Western College Pub
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Product Description:
Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global marketplace. The biggest hurdle to your business' sucess may be developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Discover what companies like Reebok, Gillette, DHL, Tesco, and others did to increase their competitive advantage in the global marketplace in GLOBAL MARKETING MANAGEMENT.
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