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Type of bind: Hardcover
Dewey Decimal Number: 659.10973
EAN num: 9780137571888
ISBN number: 0137571887
Label: CCH
Manufacturer: CCH
Quantity: 1
Page Count: 770
Printing Date: November 01, 1998
Publishing house: CCH
Sale Popularity Level: 156649
Studio: CCH
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Editor's Notes and Comments:
Product Description:
This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, implement, and manage an effective, successful advertising program-one that can get your message across, build your image, make your product famous in the marketplace, generate leads, build sales, motivate distributors, and achieve any other goal you desire.
User popularity level:
Rated by buyers 
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The title of the "Advertising Manager's Handbook" would seem to imply that the book is aimed solely at the advertising manager. However, the information on planning and layout is perfect for anyone who wishes to gain an understanding of advertising and put it to use.
The "Advertising Manager's Handbook" is a valuable aid to freelancers, as well as ad managers, providing information on everything one needs for an advertising project from start to finish. It is an essential text that should be on the shelf of every ad manager and freelancer.
The book is well organized and laid out, making it easy to locate needed information quickly. The how-to information for all print media television, radio, catalogs, brochures, direct mail, trade shows and other media is very nearly priceless. Easily one of the most comprehensive guides on the subject available.
Rated by buyers 
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Although the book's title slants the work towards the advertising manager, the layout and topical coverage is excellent for anyone who needs a good overview of the different types of advertising and how to prepare them.
As a freelancer, this book is invaluable since it provides between two covers everything you need for a project: how to prepare, the time frame, the way to go about writing the piece, and cost factors. It is definitely an all-inclusive tome that every ad manager and freelancer should have.
The price may seem steep, but it pays for itself even if used sparingly.
Rated by buyers -
This is an excellent resource for getting information fast. It is very well organized by tasks and includes how-to information for all print media television, radio, catalogs, brochures, direct mail, trade shows and more. The most comprehensive guide I've ever seen! Especially helpful to a smaller agency manager or department head.
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