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Type of bind: Paperback
Dewey Decimal Number: 658.4012
EAN num: 9780136041405
ISBN number: 013604140X
Label: Prentice Hall
Manufacturer: Prentice Hall
Quantity: 1
Page Count: 304
Printing Date: March 09, 2008
Publishing house: Prentice Hall
Sale Popularity Level: 35616
Studio: Prentice Hall
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Editor's Notes and Comments:
Product Description:
This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.
This edition focuses on strategic “ecosystems,” global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio.
This is intended for practicing executives getting ready to assume executive responsibilities.
User popularity level:
Rated by buyers -
The book is well written and very easy to understand. It gives great insight into viewing business from an upper management perspective. This book was actually recommended by my professor at my graduate school and it makes more sense that any other books I have ever bought. I would highly recommend this book to business students and owners.
Rated by buyers -
This book is very helpful to get a understanding about strategy.
Because of this book offers quick review whole about strategy.
Rated by buyers 
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The book is a concise exposition of the most important concepts and techniques in strategic management. The book provides a sound overview of strategic management, focusing on basic concepts and their application in the real world of business. The book covers all the essential topics in strategic management such as environmental scanning, industry analysis, strategy formation, competitive strategies, strategy implementation and global strategy.
Those interested in strategic management and corporate strategy will find the book useful and handy. This is particularly the case with the busy executives who need a concise book packed with all the useful concepts that can be applied in formulating strategies in their organizations.
All-in-all, a short but readable textbook filled with ideas and strategies to help managers become more competent, effective and valuable to their organizations.
Rated by buyers 
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It was a book required for my MBA course, but it speaks to what seems like common sense. Read the Wall Street Journal if you want some insight on real world strategy.
Rated by buyers -
This book is a good overview of the several approaches used in the discipline of Business Strategy. It covers most of the current approaches and concepts.
Usually the major concepts are presented with sufficient detail so that it is possible to understand the basics. The concepts and tools related to strategy are put in the context that is most applicable, i.e., scenario analysis is part of Chapter 2 - Change and Uncertainty in the External Strategic Envinronment.
A good thing is that the book reduces "the marketing or hype" around some tools or concepts to its real dimension or importance, helping the practioner understand its applicability in real world situations.
I would say the book is a good introduction on the topics covered and can be used both as a starting point or an overview by an experienced person that has been exposed to a particular set of techniques and concepts and wants to complements his/her knowldedge.
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